Saturday, 8 February 2014

The Super Bowl... Commercials!

The most followed sport in the United States is American football. In the US, it is simply known at football. Every year, on the first Sunday of February, the Super Bowl is played. As such, it is called Super Bowl Sunday. It is frequently the most watched broadcast in the entire United States. It's not officially a holiday, but it is nationally considered a time to eat, drink, and enjoy America's favorite sport. In addition to the game, the half-time show, and all the hot dogs, burgers, nachos, chicken wings, and soda, there are the commercials. Although many people enjoy watching the big game, some people rather just watch the Super Bowl commercials. Sometimes they are funny, interesting, or inspiring; however, at times they are controversial, boring, or irritating. That being said, they are overall quite entertaining!

Each commercial costs a lot! For about thirty seconds of airtime, it can cost up to four million dollars! For several large companies, it has become a tradition to have a Super Bowl commercial. Coca Cola, E*Trade, Doritos, Hyundai, Budweiser, and GoDaddy.com are known for this. Below are several examples of Super Bowl commercials from Super Bowl XLVIII.

America the Beautiful (2014)


The following commercial is considered controversial. Try to determine why it may be considered controversial.



How many languages did you hear? What images did you see?

A nickname for the United States the Melting Pot. This phrase describes how America is a mixture of many cultures and races. The US accepts everyone. You don’t have to be born in the US to be considered an American. However, there are people that believe otherwise. They believe that an American is Caucasian, speaks English, and is Christian. Do you think that this is just?

Volkswagen (2014)


Most often than not, the commercials are simply meant to entertain and make you laugh.



Doberhuahua (2014)




AXE PEACE (2014)


Even deodorants make an appearance.





Toyota Highlander & Muppets (2014)


Childhood friends show up as well!




Heinz Ketchup (2014)


If you're happy and you know it, clap your hands!




Squarespace (2014)


Web hosting, see what the Internet has become, and what you can do to change it.






As you can tell, some of these don't quite make much sense given the context. They are simply to entertain and draw attention to their products or services. What do you think about these types of commercials? Are they any different than the ones you see every day? What products are usually advertised in Spain? How are they advertised?

2 comments:

  1. As you suggest, Tim, all around the Superbowl must be a real show. We don't know too much about it here in Spain. It's great that you can bring it closer to us.

    The world of advertising is quite interesting. It's full of imaginative ideas. I liked specially the one about the Doberhuahua.

    This is a really nice work!

    ReplyDelete
  2. Ana Fernández Las Palmas2 March 2014 at 19:30

    I'm speechless!!! Great job again

    ReplyDelete